Part 2 of our interview with Ajay and Jeremy Popoff of Lit. They discuss their new country-tinged project, under the name Popoff Brothers; the need for merchandising in today's music business; creative past promotions for Lit; and their experiences at Woodstock '99.
We talk with Ajay and Jeremy Popoff of rock band Lit (via Zoom). They discuss their modern classic "My Own Worst Enemy" and growing up with a top 40 DJ as a dad. (Part 2 tomorrow.)